Choosing the right eCommerce platform.
The eCommerce platform market has steadily grown and there are hundreds of options available. Some are simple to use, easy to operate and almost ready-to-go; whereas others offer extensive functionality, customisation options and integration capabilities. Which eCommerce platform to choose for your business should be based on clearly establishing your requirements and a sound understanding of your operational structure and back-end systems (if they already exist).
There are potentially unlimited combinations you can choose.
We never approach this with a view that ‘one size fits all’. We organise detailed discovery workshops to help you identify your requirements so that we can recommend the right eCommerce solution for your business which has the potential to grow as your business would grow. A platform, which would fit your budget and is well-supported by its platform provider.
We firmly believe that platform selection is not a tick-box exercise and it’s essential to conduct a thorough qualitative and quantitative assessment of the business needs before making a selection.
Getting the right design.
Let’s face it – customer experience is everything in the online commerce world. We ensure that your brand is properly presented and your customer’s online experience is the best in the class. This is achieved by carefully understanding your brand, your products and your business persona. Our designers ensure every small element makes your customers feel at home and your store is easy to navigate, and provide a friendly shopping and checkout experience.
We drive our design approach by one simple principle – “Excel in creating a rich and engaging shopping experience.”
Product cataloguing, listing and SEO.
Customers buy only when they trust you and believe in your products. We ensure that every listed product is correctly categorised and described. We provide detailed guidance and best practices to catalogue your products including imagery, product descriptions and selection/filter criteria. We ensure that we list all necessary attributes which are important for the customer to make a decision.
All platforms provide interfaces and integration mechanisms to link your eCommerce platform with your back-end systems (i.e. CRM, Inventory, Logistics, Invoicing/Billing and Payment Gateway etc. We can work with you to define the correct integration approach to achieve maximum automation and minimise manual interventions.
Marketing and advertising support.
Let’s face it – conversion is everything. We actively work with you to manage your PPC campaigns for your store. We help you identify the target segment, design and deploy PPC campaigns across digital channels such as search engines, social media and contextual advertising.
Every campaign is carefully planned and executed to give you the best return on your investments leading to an increase in conversion.
We can also design and publish marketing collateral to assist your marketing and merchandising team.
Analytics and business insight.
Online business is all about identifying trends and taking action based on real-time data. We deploy Google Analytics to capture the analytics data and combine this with PPC/campaign telemetry and marketing data to give you a clear 360 degree view of your sales and marketing performance.
By using Power BI as a leading front-end analytics tool, you can view and evaluate the effectiveness of your marketing campaigns, plan your ongoing campaigns and have data-mining capabilities at your fingertips.