My first job in my career around 1991 was as a course coordinator (essentially, a teacher) in India’s premier IT training institute, something I absolutely loved. Even back then, I felt that teaching came to me naturally. Whenever I started a new batch, within the...
My journey into the world of websites and eCommerce began in 2013, when I offered to help my sister design a Shopify store for her maternity clothing business, an industry I knew very little about. At that point, I was a spare-time web developer and a hobbyist UX...
Running Cloud Pursuit as a business has been an intellectually rewarding and challenging experience for me. At times I feel very happy and satisfied, on top of the world, and at times, I feel overwhelmed with emotions. They say, it is lonely at the top - and it is...
Building a website today is a bit like assembling IKEA furniture – it looks simple in the beginning, but once you start, you realise that those instructions aren’t quite as clear as they seemed. Sure, there are drag-and-drop builders, and templates that promise the...
In today’s data-driven marketing landscape, understanding customer behaviour is essential for making smarter, more strategic decisions. One tool that consistently proves invaluable for marketers is RFM analysis (Recency, Frequency, Monetary). Whether you manage an...
From the early days of my career at Inchcape, around 1993, I had the privilege of working closely with senior managers, assisting them in preparing reports and presentation packs for board meetings. Back then, tools such as PowerPoint didn’t exist. We used Harvard...
Businesses are increasingly reliant on data to better understand their customers and make informed decisions. However, accurate insights don’t come easily. Gaining a comprehensive understanding of customers requires careful consideration of how data is collected,...