Businesses are increasingly reliant on data to better understand their customers and make informed decisions. However, accurate insights don’t come easily. Gaining a comprehensive understanding of customers requires careful consideration of how data is collected,...
There is a small grocery store in my home town in India. Run as a small business, the shop is always manned by two brothers. Opening at 9am and closing at 9pm, we always saw his shop full with customers. I was in my teens and my mother would often ask me to get a few...
I vividly remember that day - as I woke up, I realised that my MOT had expired a day before and my car was simply not meant to be on the road till I got the MOT cleared. Somehow, it had escaped my mind completely. Being aware of my scheduled meeting the very next day,...
I recently booked my car for a routine service at my regular authorised service center. I booked a courtesy car well in advance and I was due to drop the car off after the school run at 8:30am. Unfortunately, I was just recovering from the flu and was feeling very...
Roughly a fortnight ago, I bought a box of mangoes from Sainsbury’s. To my disappointment, the first two Mangoes I picked up from the box were neither ‘sweet’, nor ‘aromatic’, as the label on the box suggested. Feeling the disappointment, and a loss of £4, it took me...