Insights
Articles, viewpoints and opinions - where it matters!
Fractional leadership done right: five things that make the difference
Most organisations hire a fractional CTO to solve a problem. Few give them the access, alignment, and honesty needed to actually deliver. After thirty years in fractional leadership, here are five things I see going wrong, and what it takes to get it right.
Transformation: The most overused word in business and how to know if it’s actually happening
When was the last time someone in your organisation declared a transformation - and you genuinely believed them? If you're struggling to recall, you're not alone. The word has been stretched so far it barely means anything anymore. Transformation gets attached to new...
The Psychology of Incompetence – and how it quietly breaks otherwise good partnerships
Working closely with leadership teams on technology and digital initiatives over the years has taught me that projects rarely fail due to bad intentions or a lack of effort.
More often, they drift off course because certain behaviours – usually subtle at first – begin to distort decision-making, communication, and trust. These behaviours are not always obvious, and they are rarely labelled as incompetence at the time. They often present as authority, urgency, or experience.
Only later do their effects become clear.
This article isn’t about psychology in the academic sense, as I am nowhere a subject matter expert in this field, it’s a reflection on patterns I’ve repeatedly observed in real organisations, and how those patterns quietly introduce friction into otherwise capable teams and partnerships.
Fully managed hosting service: why peace of mind matters more than ever
Cloud platforms such as AWS and Microsoft Azure have become the default choice for many businesses exploring scalable infrastructure. The promise is attractive: near-limitless resources, global reach and a rich ecosystem of services. Yet many organisations quickly...
Why strong customer segmentation and product hierarchy are essential in retail e-commerce
Growth is no longer about simply “being online.” Retailers who succeed are those who truly understand their customers, deliver relevant experiences, and organise their products in a way that makes discovery effortless. Two often-overlooked foundations for achieving...
How to fly with small wings!
My first job in my career around 1991 was as a course coordinator (essentially, a teacher) in India’s premier IT training institute, something I absolutely loved. Even back then, I felt that teaching came to me naturally. Whenever I started a new batch, within the...
Five key aspects for creating a customer-centred eCommerce design
My journey into the world of websites and eCommerce began in 2013, when I offered to help my sister design a Shopify store for her maternity clothing business, an industry I knew very little about. At that point, I was a spare-time web developer and a hobbyist UX...
Lessons I have learnt from running a business: Reflections from my journey with Cloud Pursuit
Running Cloud Pursuit as a business has been an intellectually rewarding and challenging experience for me. At times I feel very happy and satisfied, on top of the world, and at times, I feel overwhelmed with emotions. They say, it is lonely at the top - and it is...
Making a website is easy – getting it right is hard
Building a website today is a bit like assembling IKEA furniture – it looks simple in the beginning, but once you start, you realise that those instructions aren’t quite as clear as they seemed. Sure, there are drag-and-drop builders, and templates that promise the...
RFM analysis: A game changer in campaign planning and personalised messaging
In today’s data-driven marketing landscape, understanding customer behaviour is essential for making smarter, more strategic decisions. One tool that consistently proves invaluable for marketers is RFM analysis (Recency, Frequency, Monetary). Whether you manage an...
Why businesses struggle to get the most out of their business data
From the early days of my career at Inchcape, around 1993, I had the privilege of working closely with senior managers, assisting them in preparing reports and presentation packs for board meetings. Back then, tools such as PowerPoint didn’t exist. We used Harvard...
Five essential strategies for accurate customer insights in retail analytics
Businesses are increasingly reliant on data to better understand their customers and make informed decisions. However, accurate insights don’t come easily. Gaining a comprehensive understanding of customers requires careful consideration of how data is collected,...
Top 5 myths about WooCommerce: Debunked
WooCommerce is one of the most popular eCommerce platforms globally, powering millions of online stores, mostly small-medium size businesses, solopreneurs and as a shopping interface for WordPress websites. Despite its widespread usage, several myths persist, often...
Unlock the full potential of Office 365 with expert managed services
Maximising your investment in Office 365 is about more than just licensing and use of email, onedrive, sharepoint and teams – it’s about ensuring seamless integration, robust security, cost efficiency, and resource optimisation. As a trusted Microsoft 365 Managed...
Maximising WooCommerce potential: The power of hosting and DIVI integration
Issues often blamed on WooCommerce, such as poor performance or limited functionality, are typically the result of factors like inefficient theme or plugin use, or subpar hosting. However, when combined with a premium hosting provider like Cloud Pursuit and the power...