In today’s data-driven marketing landscape, understanding customer behaviour is essential for making smarter, more strategic decisions. One tool that consistently proves invaluable for marketers is RFM analysis (Recency, Frequency, Monetary). Whether you manage an...
From the early days of my career at Inchcape, around 1993, I had the privilege of working closely with senior managers, assisting them in preparing reports and presentation packs for board meetings. Back then, tools such as PowerPoint didn’t exist. We used Harvard...
Businesses are increasingly reliant on data to better understand their customers and make informed decisions. However, accurate insights don’t come easily. Gaining a comprehensive understanding of customers requires careful consideration of how data is collected,...
WooCommerce is one of the most popular eCommerce platforms globally, powering millions of online stores, mostly small-medium size businesses, solopreneurs and as a shopping interface for WordPress websites. Despite its widespread usage, several myths persist, often...
Maximising your investment in Office 365 is about more than just licensing and use of email, onedrive, sharepoint and teams – it’s about ensuring seamless integration, robust security, cost efficiency, and resource optimisation. As a trusted Microsoft 365 Managed...
Issues often blamed on WooCommerce, such as poor performance or limited functionality, are typically the result of factors like inefficient theme or plugin use, or subpar hosting. However, when combined with a premium hosting provider like Cloud Pursuit and the power...
The age of artificial intelligence has arrived. What was once an emerging technology has evolved and matured into something more – a technology which is making a stark difference to the world. Once confined to the realms of science fiction, AI is now a key part of our...
Zoom, Skype, Teams, Google Meet and a host of other online meeting platforms have become the virtual spaces where business is discussed. The fact that you don’t have to be in a traditional office set up to participate has opened up new avenues for flexible...
I am proud to announce Cloud Pursuit UK has become a Microsoft Authorised Education Partner (AEP), demonstrating its ability to meet Microsoft academic customers’ evolving needs in today’s dynamic business environment. To earn a Microsoft AEP authorisation, partners...