Cloud Pursuit UK
Cloud Pursuit UK

Customer Intelligence for Shopify

Unlock precise customer insights and advanced reporting with our Customer Intelligence platform, tailored for Shopify & Shopify Plus retailers.

We ensure you realise the full value of your investments with a platform that is simple and transparent. With complete traceability of raw data, we guarantee that every analytical insight you receive is entirely accurate.

Advanced Data Lake

A platform meticulously engineered to ensure data accuracy, maintain data integrity, and provide flexible querying capabilities.

For Shopify and Shopify Plus retailers, we uncover insights from your customer data that helps you lead the way with your customer relationships.

We don’t use the word ‘advanced’ lightly. Our approach to analytics will no doubt open your eyes to true marketing hyper-personalisation.

Our single-customer view and dedupe capabilities are all built into your custom reports, refining the way you view, segment, and communicate with your customers.

99.9% Data Accurancy

Giving you confidence to believe in numbers and your conclusions.

Flexible Data Model

A flexible and customisable data model with ability to ingest offline data.

Minimal Learning Curve

With ready-made data views, you focus on what you do best.

Powerful unified data model

Unlocking intelligent customer insights from Shopify, GA4 & Marketing data.

Our analytics solution automates this process and consolidates your data in a single database. Set-up with hole-in-one accuracy to provide you with custom daily reports based on your data needs, easily accessible to your marketing, sales, service and management teams.

Data is the backbone of marketing, and gives you the ultimate authority of truth into who your customers really are. 

Who are my most valuable customers? Which marketing campaign has added new customers? Which customers are more loyal in terms of lifetime value? Our solution has answer to these questions. Getting answers to these questions isn’t easy. Without any solution, marketing teams spend an inordinate amount of time downloading, aggregating, and manipulating data via Excel sheets, which is time-consuming and prone to errors.

We have extensive experience collaborating with businesses to deliver tailored insight solutions. Our services span the entire data lifecycle, from custom APIs and bespoke ETL processes to personalised dashboards and insight distribution.

Download our eBook now!

Want to know more of the in’s and outs? Take a look at our eBook, and don’t worry, this one comes with no strings attatched.

Credible Outcomes

We help drive customer loyalty and retention through hyper-personalised campaigns and deep customer understanding.

Automated scheduler to adjust the update frequency

Based on data volumes, you can configure the update frequency as per your reporting or data consumption demands.

Daily customer insights

These include, capturing daily commerce transactional data from source, consolidated in one unified database, easy-to-understand data structure for customers, orders, order items, products and much more.

Analyse with standard office apps such as Excel using ready to use views

You can use Microsoft Excel or PowerBI to connect to the data source and run your own queries, build dashboards or generate reports based on ready-to-use data views.

Advanced customer profiling (SCV)

Our single customer view and deduplication extension leaves no customer in the dark. By combining all customer data points, we enable you to create hyper-personalised marketing strategies.

Surgical segmentation (RFM)

Dissecting your customers to sharpen your customer loyalty and retention strategies, we help you build stronger customer relationships.

Analytics in tune with business agility

Our flexible solution allows for complete customisation and continuous evolution of your data requirements. The insights you prioritise, and need are likely to change over time. Our intelligence solution adapts with you, to ensure you are extracting the upmost value from your analytics in hand alongwith your business focus.

Customer Intelligence
We are absolutely delighted with our partnership. They have done a tremendous job on the design, planning, and implementation of our custom-built Insights Tool. They have a wealth of knowledge and expertise, we always felt secure in their hands throughout the process. One of the most impressive parts of the wonderful service they offer is how flexible and communicative they are. It’s refreshing to work with a company that’s so proactive, and committed to meeting their client’s needs. Our relationship continues to grow and develop into new areas, we look forward to working closely with them for the foreseeable future.

Luisa Cacioppo-Smallwood

Head of Marketing, Polarn O. Pyret UK

Proof of value

Extensive trial with hands-on expertise and demonstration of value.

Our approach to trials is about proving the value of our solution by fulfilling unique analytics demands of our customers upfront.

We offer up to three months extensive trial to help your buying decision.

* T&C apply due to GDPR & Privacy Policy

Every Shopify retailer has different data needs, and we refuse to apply the same straight generic solution for everyone.

That’s why we offer an extensive trial period* to help you understand your data, build your custom reports, optimise your marketing campaigns and realise the ROI from our solution. 

Standard Insights (Out of the box)
b

RFM (Monthly & Quarterly) Upto past 36 months

b

Single Customer View (Customer Ac & Deduped)

b

New Customer Acquisition Report (Customer Ac & Deduped)

b

Tabulated New Order Analysis (Weekly, Monthly and Annual)

b

LTV Analysis & Cohort (Customer Ac & Deduped)

b

New vs Returning Customers (Customer Ac & Deduped)

b

Marketing Campaign Performance Report

Customer Intelligence

Overall I can say with certainty that the work you and your outstanding team have done will be the cornerstone of unlocking future cost-effective sales growth for Skinny Tan.  Pulling together all available customer data into a single database of literally millions of data points, we are now able to build a quantifiable segmentation of our user base which when combined with Google Analytics insights will enable us to optimise our new customer acquisition strategy moving forward. In addition, the flexible RFM analysis is enabling us to build customer retention email strategies at the heart of our revenue plans which will maximise the lifetime value of each and every customer.

I believe the cornerstone to how we have got here is the flexible ‘can-do’ attitude that you and the team have brought to our onboarding. New ideas were considered as interesting challenges to overcome, data quality was exceptional ensuring instant confidence in the conclusions and you have always been proactive in sharing experience on how the data can best be used to deliver practical value to the business. I would be very happy to recommend Cloud Pursuit to any business that are looking to unlock the power of their customer data.

Blake Hughes

Director, SkinnyTan UK Ltd.

Frequently asked questions

What is the difference between various SaaS providers and our customer intelligence Solution?

While other platforms offers a variety of SaaS-based insight solutions, we fully recognise that businesses often have unique requirements when it comes to their data insights. 

We have extensive experience collaborating with businesses to deliver tailored insight solutions. Our services span the entire data lifecycle, from custom APIs and bespoke ETL processes to personalised dashboards and insight distribution.

By leveraging a combination of Power BI and SQL, we ensure an agile development process, significantly reducing traditional timelines and enabling faster, more efficient results.

Do you provide access to the raw data?

Yes, our platform offers unparalleled flexibility—you’re not restricted by a specific front-end. You’ll have full access to the data model, allowing you to leverage any analytics tool of your choice. We work closely with our clients to ensure they maximise the value of each data set, no matter which tools they prefer.

Some customers use just excel and we have power users using Power BI, Google Data Studio or Tableau.

Do you charge a setup fee?

Yes, there is a small setup fee, which covers the time and coordination required to configure the platform correctly. This involves working closely with your team to ensure proper access through service accounts. In some cases, additional effort is needed due to incorrect configurations, which may require extra calls and test runs.

However, for long-term engagements, we are open to discussing a reduction in the setup fee.

We are a Shopify development agency, how can your platform help us?

As a Shopify agency, you understand the critical importance of data and the need for a deep understanding of your clients’ customer behavior. This knowledge is key to streamlining user journeys, driving continuous improvements in conversion rates, customer loyalty, and retention.

Our platform empowers you with the insights needed to structure and optimize these user journeys for your clients, leading to enhanced sales performance and increased overall revenue.

How do you validate the data accuracy?

We pride ourselves on being a best-in-class customer intelligence platform, offering data accuracy of 99% or higher. Our rigorous data validation processes ensure this high level of accuracy, combining automated checks directly from the source with quarterly human reviews. This meticulous approach guarantees that every aspect of our platform functions flawlessly, providing you with the most reliable insights available.

How secure is our data?

We are confident you will value this: we do not host your system on any third-party or public cloud services such as Azure, AWS, or GCP. Instead, our platform operates on our fully owned servers located in Reading, UK, within a completely self-managed, enterprise-class data centre dedicated to our clients.

Your platform will be set up in a dedicated, compartmentalised network, accessible only to you via a secure VPN, ensuring the highest level of security and control.

Do you add additional data sets if we require from Google or our home-grown systems?

The simple answer is yes. We collaborate with our clients to enhance the data model as needed, adding additional metrics and attributes. We can also ingest offline data from Excel or other suitable sources to ensure a comprehensive and tailored solution.

Experience the power of our platform through a live demo.

There are a variety of SaaS insight solutions by various providers. We fully recognise that businesses often have unique requirements when it comes to their data insights.

By leveraging a combination of Power BI and SQL, we ensure an agile development process, significantly reducing traditional timelines and enabling faster, more efficient results.

Customer Intelligence for Shopify

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