Your creative team is your ‘core touch-point’ with your outside world.
No matter how great your products and services are, unless you communicate your presence to your prospective customers effectively, it has very little value.
What you communicate and how you communicate defines how you come across to your customers. Unfortunately, too many great products and services fail, simply because there is no one talking about them effectively to the right audience.
Your brand is nothing but ‘promises you make’ and ‘promises you keep’.
Your brand or identity as people see it is ultimately your promise. Your way of working, communication and business operations help you deliver on your promises. How you wish to come across to your clients require insight and solid implementation. Our approach to brand development and creative design is to first focus on your customer experience.
Some of the key questions that we help you resolve are:
- How should I build my identity in the crowded space we are in today?
- How to get an engaging website that brings me more customers?
- What are my key strategies that increase conversion?
- Do I need to manage my website SEO on an ongoing basis?
- How should I go about building my marketing content?
- How can social media help my business?
- How should I go about building and nurturing my brand and its creative elements?
The trick is to focus on the ‘main thing’ i.e. your business vision.
We ensure that your brand seamlessly translates your business vision into a well-defined set of measurable actions and remains relevant as the world around you changes.
We don’t just build websites; we build websites that bring you new customers.
We have helped a number of small businesses to revamp their identity. Not by turning things up-side-down but by capitalising on existing strengths and adding brand elements that add to their strengths. Our approach to SEO is pragmatic. We use techniques which are approved by Google and Bing; the world’s two most prominent search engines. We comprehensively review and implement on-page and off-page SEO techniques to improve your ranking across search engines.
We manage your social media where the focus is on customer engagement.
Social media has been the most overtly used channel for internet marketing today. The general belief of an internet marketer is to bombard the audience with messages and try to sneak into their lives for vested interests. Such social media techniques seldom deliver long term customer engagement.
We proactively manage your social media channels without overwhelming your audience.
Our focus is on building engagement while subtly supporting your cause by building and enhancing your social media network. This helps you to reach the ‘right audience’ and not just an increase of ‘likes’ or ‘followers’.
We invite you to look at our clients and their websites. If you like our approach, give us a call and we’ll be glad to talk to you.